FAU Study: Big Pharma Needs to be More Transparent in Consumer Ads
Marketers conducting focus groups for prescription drug ads should be testing public perceptions and ethical issues in addition to the effectiveness of the messages.
Liquid Metal Sensors and AI Could Help Prosthetic Hands to 'Feel'
An FAU College of Engineering and Computer Science study is the first to use liquid metal sensors and machine learning on a prosthetic hand to help reconnect amputees to a previously severed sense of touch.
Former Duke Basketball Coach McCallie to Address FAU Students
Former Duke University women's basketball coach Joanne P. McCallie will speak to students in Â鶹´«Ã½Ó³»'s College of Business on July 22.
Hispanics Upbeat about Finances, but Consumer Confidence Dips
Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.
Internet Crime Victims, Losses Rising in Florida and Five Other States
Illinois emerged as a new hotbed for internet crime in 2020, though California continued to lead the nation with the largest online fraud victim losses and number of victims.
FAU and Technion - Israel Institute of Technology Team Up on NSF Grant
An FAU College of Engineering and Computer Science researcher will lead an interdisciplinary international collaboration to advance the understanding of fluid dynamics to solve various engineering problems.
True Grit? Doesn't Matter for Resistance Training in Men or Women
A study by researchers at FAU's Charles E. Schmidt College of Science is the first to examine the relationship between grit and a muscular endurance performance task - specifically, the grueling back squat.
Overpriced Florida Homes Spark Fears of Market Instability
Florida housing markets remain plagued by rampant overpricing, putting potential buyers at such a disadvantage that they may be better off postponing homeownership.
FAU Gets $736,000 from NASA to Study Coastal Carbon Budget from Space
The FAU Harbor Branch project will use satellite images, hydrodynamic modeling and field work in the Gulf of Mexico. FAU is among 10 in the nation and the only university in Florida selected by NASA.
How Toxic is the Water's Surface on Florida's Indian River Lagoon?
According to a new study by researchers at FAU Harbor Branch, that depends on very specific environmental conditions and the type of toxin on the water surface of Florida's Indian River Lagoon.